Sierra Wireless was looking for a few Healthy Machines, devices that would use their wireless technology chipset embedded into their device. They weren’t offering a prize, but they were willing to give their partner developer package ($895 value) to two winners. So they came to us and we developed a quick contest application that would help fill their partnership funnel. Results: Two great new partners and lots of applicants. Check out their challenge here!
We are also proud to have assisted the National Cancer Institute and the Office of the National Coordinator for Health IT in our first ever contest for the US government called the Crowds Care for Cancer challenge. Wanting to find a more democratic way to decide who wins government grants and seeking to fill an app gap for cancer survivors, Adam Wong of the ONC and Dr. Abdul Shaik from the NCI proposed that we ask the crowd to “fire up their napkins” and design some great ways for doctors and Patients to stay connected with their care.
Results: Phase 1: In 30 days we received 1.7 million impressions in twitter and had 30 great challenge applicants, about three times the projected entrants for a challenge this size. We had assembled a panel of judges that were cancer survivors, oncologists, designers, and leaders of organizations such as Livestrong, ACS, Cancer101, StupidCancer.org, and Happtique that were not only fantastic judges representing patients and providers well, but also could help spread the word to 14 million cancer survivors and Innovators.
Phase 2: Three finalists were selected and crowdfunding optimization began. Over 3 days we conducted a crowdfunding boot camp and got videos, text, and rewards created for all three finalists (see them here.) They did a fantastic job, as did our crowdfunding coaches. This showed when the finalists raised more money on MedStartr than the finalist prizes were! After 30 days of online crowdfunding the finalists submitted their prototypes and the judges again reviewed, this time with actual crowd metrics and engagement data. They selected the final winner and went on Ben Chodor’s mHealthzone to announce it (listen here.) The Grand Prize Winner, Dr. Michelle Longmire of Together was also showcased at the Rock Health Digital Health Summit.
All told, the contest garnered over 4.7 million impressions on twitter, helped generate 25 news stories about the challenge and winners, and enabled three great ideas get found and funded faster. Most importantly, these solutions can now be found online and are helping cancer survivors stay better connected with their care. For more information, please see the case study we did on this challenge.